Zala Velkavrh je komunikologinja in magistra sociologije. Od leta 2012 dalje je članica urbanističnega kolektiva prostoRož, kjer se med drugim ukvarja s temami urbane prenove, mestnega brandinga in vključujočega urbanega razvoja. O urbanem razvoju piše za medije z nacionalnim dosegom in za specializirane strokovne publikacije.

Najbolj jo zanima razlika med mestom, ki je obljubljeno, in mestom, ki je uresničeno, ko se piarovski pomp poleže.

 

Zala Velkavrh obtained degrees in Marketing Communication and Sociology. Since 2012 she is a member of urbanistic collective prostoRož, where she works on topics related to urban renewal, city branding, advertising in public space and inclusive urban development. She writes about urban development for national media and academic journals.

She is mostly concerned with the gap between the promised city and the city that is materialized after the PR hype is over.

video  conversation / video pogovor

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